PERLEA JEWELLERY

Brand Identity & Social Media | 2023 | Small Business

OVERVIEW

Whilst working for Perlea Jewellery, I was tasked with designing the full brand identity, including packaging, digital assets, and social media content. I developed cohesive visual elements, established consistent branding guidelines, and crafted content to enhance the brand’s online and offline presence. Through a targeted social media strategy, I helped grow the brand’s TikTok page to over 800,000 views in under two months.

SOCIAL MEDIA

I managed Perlea Jewellery’s TikTok presence, conducting market research and analysing trends to stay ahead of where the target audience was most active. By tapping into these trends and creating engaging content aligned with the brand’s aesthetic, I increased visibility, boosted engagement, and helped drive sales. This strategy successfully positioned Perlea Jewellery on the radar of a wider audience, growing brand awareness and reach rapidly.

INFLUENCER COLLABORATIONS

I coordinated collaborations with influencers to promote Perlea Jewellery through social media posts and PR packages. This involved selecting influencers aligned with the brand’s aesthetic, managing outreach, and ensuring content showcased the products authentically. These partnerships increased brand visibility, engagement, and helped drive sales across multiple platforms.

BRAND IDENTITY

I developed Perlea Jewellery’s brand identity with a minimalistic, modern aesthetic, positioning the brand as sleek, contemporary, and aspirational. The colour palette of cream, white, and black was carefully selected to convey elegance, sophistication, and timelessness while resonating with style-conscious audiences.